A loyal fan base is the most valuable thing for an artists career, which is also why it’s the hardest thing to attain. Fans are engaged with an artist on a deeper level now more than ever but less time to devote their attention due to the distractions of an increasingly fast paced world.  Live concert, live concert footage, social media and traditional media sources all play into an artist building a fan base. Sure, a band can propel themselves to the top with a hit song but can they stay there? The artists that have built a loyal fan base over the time are the ones that are still around in 5, 10, 20 or more years.

Building a fan base takes time and energy. Dark Horse Promotions can help you work smart, not hard to build a fan base by engaging new and established fans, creating and running fan exclusive events and promotins, effective social media and direct connection strategies.