Social and digital media spans a vast array of communication channels and personal experiences. Fans love to see content from their favorite artist, no detail is too menial. Youtube videos can launch an artist’s career and provide an in-depth look at artists through interviews, behind-the-scenes footage and concert footage. The vast array of social media channels such as Instagram, Twitter, Facebook, Snapchat, Periscope help an artist’s fans feel connected to them on a day-to-day level, hear about last-minute opportunities and perhaps even the chance for a fan to connect to their favorite artist directly. It’s a powerful tool that should be used wisely, more and more, social media has become the official mouthpiece of an artist (which can be a good or band thing). Last, but no least, a website presence is still a must in today’s music industry. It shows your artist’s most professional side and can host a fan-only section to not only cultivate a fan base but generate revenue as well.